About the project
The project will be a new approach to preparing students to their future career: it will combine theoretical and practical knowledge in marketing (market research, advertising campaign), ICT, foreign languages (English and German) and cultural awareness. We will get students from Poland, Ireland, Portugal and Germany to design multilingual mobile phone apps about their schools and regions in English, German and in their mother tongue. Within the project, students will develop linguistic fluency and marketing skills by making commercials and posters, running a professional marketing campaign of their school and making video tutorials. Students will work on their creativity, imagination and soft skills mostly on developing artistic sense, accepting feedback, being assertive, collaborative, communicative, highly organised, multitasking, willing to learn and able to do public speaking. When performing various tasks, students will learn by talking to their peers from abroad both online and face-to-face. They will establish personal contacts and will get to know other cultures, customs and traditions. The project will also instil values such as tolerance, openness and responsibility. All partners will go through the standardised procedure and will use English as a means of communication. During student exchanges participants will become familiar with the basics of host’s mother tongue and acceptable/ unacceptable behaviour. Students will visit local places of interest, learn about history and geography and meet local residents. They will perform practical tasks in a multinational group and will attend regular classes run in the host school for its students.